To get to a circular economy we have to change not just the cup, but the culture

Lloyd Alter 

January 8, 2019

Single use plastics drive the linear economy, and it is really hard to bend that into a circle.

TreeHugger has followed Triple Pundit since it started. (Its founder, Nick Aster, helped build TreeHugger and managed our technical side for the first three years.) Mary Mazzoni of 3P recently wrote 8 Things That Moved the Circular Economy Forward in 2018 and illustrated the post with an image of the new Starbucks cup and sippy lid that they are rolling out and that Katherine covered earlier this year.

The circular economy, as defined by the Ellen MacArthur Foundation, "entails gradually decoupling economic activity from the consumption of finite resources, and designing waste out of the system." It is based on three principles:

  • Design out waste and pollution

  • Keep products and materials in use

  • Regenerate natural systems

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